Upon legalization of adult-use cannabis in Colorado in 2014, an instant curiosity among regular revelers of that summer’s Food & Wine Classic in Aspen begged the question of just how long it might take for the plant to play a role in official festivities. Five years later, cannabis has made history at the world’s preeminent festival for foodies.
For the first time, in its 37th year, the Food & Wine Classic (June 14-16, 2019), welcomed two CBD companies, Grön CBD and Fleur d’Henri, as exhibitors in the Grand Tasting Pavilion, which plays host to the world’s leading food, wine, spirits, travel and hospitality brands. Beyond the tents, Happy Planet CBD sponsored the Food & Wine Classic 5K Charity Race, where salve samples were at the ready for runners pre- and post-race. And while not discussed during her “Summer Entertaining” seminar, this year’s headlining guest Martha Stewart is even going green as a consultant for Canadian marijuana giant Canopy Growth where she is advising on development for a CBD line for people and their pets.